The Let's Make Beauty Blog
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Read more »In the dynamic realm of cosmetic formulation, face masks present an opportunity to innovate and deliver specific skin benefits. As formulators, our goal isn't just to address skin concerns but also to ensure product stability, efficacy, and user satisfaction. This guide delves deep into the science and art of crafting the ideal face mask.
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Read more »Every day, our skin battles against various environmental aggressors like UV rays, pollutants, and changing weather conditions. Amidst this, maintaining optimal skin hydration becomes a prime concern. Skin moisturizers, the unsung heroes of our skincare regimen, play a vital role in this process. But how do they work, and why are they so essential? Let's dive in.
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Read more »One of my favorite things that I surround myself with are essential oils. Essential oils are used often topically in products for your hair, skin, body, but they are also used to
scent your home and personal space via diffusion. -
Read more »I know it can be hard finding time in a day to fit in everything you need to do. You have too many competing priorities. Right… kids, family, friends, work, emails, eating, cleaning, dishes, etc…
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Read more »This is something that’s often overlooked, but so important. If you told me this in my twenties I would have rolled my eyes and called bs. My belief then was my skin was a reflection of the products and makeup I used.
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Read more »Covid has changed a lot for all of us; but a true highlight that we’ve seen from the pandemic has been an increased emphasis on wellness. Consumers are paying more attention to what we are all putting in AND on our bodies. -
Read more »In today’s technology landscape for business, cyber security and business continuity are paramount to preventing data loss, revenue losses from system downtime, and the worst-case scenario loss of all business data. -
Read more »Do not underestimate the importance of building a hook for your brand to generate buzz through word-of-mouth. Create a mission statement with brand tenants or core values informing potential customers of what you stand for. -
Read more »Blue light is a high energy visible (HEV) light that we can see. Unfortunately, the blue light we get from our digital screens induces oxidative stress on the skin and stimulates the production of free radicals.
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Read more »Unsatisfied with a lack of representation in beauty and fed up with feeling invisible, midlife consumers want brands to not only meet their needs but empower them.
