Monthly Archives: April 2022
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Read more »Covid has changed a lot for all of us; but a true highlight that we’ve seen from the pandemic has been an increased emphasis on wellness. Consumers are paying more attention to what we are all putting in AND on our bodies. -
Read more »In today’s technology landscape for business, cyber security and business continuity are paramount to preventing data loss, revenue losses from system downtime, and the worst-case scenario loss of all business data. -
Read more »Do not underestimate the importance of building a hook for your brand to generate buzz through word-of-mouth. Create a mission statement with brand tenants or core values informing potential customers of what you stand for. -
Read more »Blue light is a high energy visible (HEV) light that we can see. Unfortunately, the blue light we get from our digital screens induces oxidative stress on the skin and stimulates the production of free radicals.
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Read more »Unsatisfied with a lack of representation in beauty and fed up with feeling invisible, midlife consumers want brands to not only meet their needs but empower them.
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