Formulation

In the ever-evolving world of cosmetics, stick formulations are rapidly gaining traction among beauty enthusiasts and professionals alike. These compact, travel-friendly products cater to the growing demand for convenient beauty routines, allowing for easy touch-ups and quick applications, especially during busy mornings. Beyond makeup, stick formulations are making their mark in skincare with innovations like stick serums that provide a radiant glow on the go. For cosmetic formulators, this trend opens up a wealth of opportunities to create versatile, efficient, and portable beauty solutions that meet the modern consumer's needs.

The increasing demand for quick and convenient beauty routines is evident in recent statistics and product launches. Key findings include:

• 82% of US makeup users agree that they try to make their makeup routine as quick as possible, highlighting the need for efficient and easy-to-use products.
• 22% of global cosmetic launches featured

EstoGel® Max is a revolutionary oil rheology modifier crafted from a unique combination of two castor oil derivatives. This advanced polymer can gel oils across a wide viscosity range, from liquid to solid, and is effective with both polar and apolar oils, producing clear gels with excellent suspending abilities. The blend of two different thickeners ensures an optimal balance of mechanical properties and texture. Thickening occurs through a self-assembly mechanism and hydrogen bonding, making EstoGel® Max an exceptional ingredient for creating versatile and stable cosmetic formulations.

In the dynamic realm of cosmetic formulation, face masks present an opportunity to innovate and deliver specific skin benefits. As formulators, our goal isn't just to address skin concerns but also to ensure product stability, efficacy, and user satisfaction. This guide delves deep into the science and art of crafting the ideal face mask.