hair care

  1. A Cosmetic Formulators Guide to Smart Polymers: Estogel and Expertgel Collections

    Polymer Expert Gel

    Smart polymers, also known as stimuli-responsive polymers, have garnered significant attention in the cosmetic industry due to their unique ability to change properties in response to external stimuli such as temperature, pH, moisture, or light. This innovative class of materials has opened up new horizons for the development of advanced cosmetic products that can offer personalized and adaptive benefits. For instance, smart polymers can be used in skin care formulations to create products that adjust their moisturizing or sun protection properties based on environmental conditions, enhancing user experience and efficacy. Furthermore, their application extends to controlled release systems, enabling active ingredients to be delivered more effectively and precisely to the skin or hair, thus maximizing benefits while minimizing potential irritation or side effects. As consumer demand for high-performance, multifunctional, and tailored cosmetic products continues to rise,

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  2. Queen-Agers

    Queen-Agers
    Unsatisfied with a lack of representation in beauty and fed up with feeling invisible, midlife consumers want brands to not only meet their needs but empower them.
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