AI, Wellness & the Future of Hair Care: What Formulators Should Know
The line between wellness, science, and personal care is rapidly blurring, and the hair care industry is right in the middle of it. In a thought-provoking article by Michelle Rivera, Senior Formulation Chemist at Presperse, we explore how artificial intelligence and wellness trends are reshaping how we think about hair health, product development, and consumer personalization.
From smart hairbrushes and AR hair try-on apps to AI-powered platforms like Myavana, Gravel AI, and Potion AI, the future of hair care is grounded in data, diagnostics, and digital wellness.
Rivera notes that the evolving definition of “hair wellness” extends far beyond scalp serums and shine treatments. It now includes:
- Mind-body-hair connections (e.g., mindfulness apps that impact stress and thus hair health)
- Nutritional support for hair growth
- Eco-conscious solutions driven by AI-aided formulation and ingredient selection
- Wearable diagnostics and biometric hair analysis to enable truly personalized solutions
“Wellness now includes the scalp and strands—and AI is playing a critical role in shaping how we support both,” Rivera explains.
For cosmetic chemists and beauty brands, this presents a new frontier: creating personalized, wellness-driven products powered by insight, innovation, and transparency.